Artist credit: Kathy Larson

Consumers take for granted all the logo’s and packaging in our daily lives. Until you are tasked with coming up with one of your own, for your own business, it’s one of those things that just seems like it should come easy. Nothing could be farther from the truth. Even if you have a good eye for design, this is one aspect of your retail business I would never recommend you DIYing.

Your brand, logo, & packaging is a long term commitment with who you are, who your customer is and why you’re doing this in the first place. It’s the first thing people will see on social media, products, events, merch… everything.

I recently interviewed one of my fave brand designers in the industry. Andrew has great practical tips to get you way past those cocktail napkin idea doodles. Pop in our interview and enjoy!